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In more celebrity sponsorship news, McDonald's launches its Black History Month ad-stravaganza a whole month early with its 365Black campaign. Tennis stars Venus and Serena Williams lend their support, and we have a pretty good idea what they're trying to tell us:

"Every day is an opportunity to reflect, inspire, and give back, which is why I support McDonald's 365Black™, and endorse the fact that socio-economically challenged communities everywhere can get fat on their fucking horrible food."

365Black [McDonalds]