A Magazine That Knows Your Children Aren't Good Enough
Fairchild Publications has assaulted the mailboxes of unsuspecting consumers with a frightening letter offering a free issue of their new, not-yet-launched publication, Cookie magazine. Whatever is Cookie, you ask? Why, it's a parenting magazine from hell, of course:
It's clear from the magazine's description in the piece that Cookie is aimed at parents who plan to spend a fair amount of money styling and accessorizing their children. The opening paragraph of the letter reads: "You enjoy the best in life for yourself, and you want the same for your children. But finding it isn't always easy."
According to the letter, which carries the signature of Fairchild CEO Mary Berner, the magazine proposes to help parents who answer yes to questions such as "Want to dress your little ones in classic style?" and "Surround them with great design?" [...]
The first issue also includes features on the best in kids' new clothing and gear, the top adoption lawyers in America, and 'Haute design" nursery furniture from Italy.
Other topics range from help getting your kids to try exotic foods like octopus, to tips on educating a bilingual child and where to order imported kids' skin and hair products.
Because little Junior simply hates the way Kiehl's Silk Groom weighs his hair down.
Fairchild Milks Shopping Genre, Dips Into Parenting Market With Cookie [MediaPost]
