This image was lost some time after publication.

Is it hot in here? Or is it just us?

Here we are, reading David Carr's profile of former Stuff editor-turned-Maxim UK capo di tutti laddie Greg Gutfeld (who appears to have already affected the whole Martin Amis ubiquitous cigarette style) in today's Times, and we keep getting stuck on all these naughty-seeming phrases:
· "Maxim, the No. 3 magazine in the British monthly men's market behind FHM and Loaded, has taken the arrival of these new magazines on the chin..."

· "Historically, when an American publishing company finds itself in need of something a little different, something with a little heat, it decides to reach across the Atlantic and hire the latest hotshot editor from England. Now the reach is going the other direction."

· "... Mr. Gutfeld, sitting in a borrowed office on the fifth floor of Dennis Publishing's offices in the West End of London, wearing a T-shirt emblazoned with the word 'Hotdog.'"

· "'Normally we turn off the lights, take our pants off and conduct the entire meeting in French,' Mr. Gutfeld offered."

· "'I think it is very hard to come from a different place with different cultural references,' said Phil Hilton, editor of Nuts..."

Okay, it's just us.
American Upstart Tests His Manners in a Bawdy Britain [NYT]
'Maxim UK''s Gutfeld Gets Hitched, Soft