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There's no clearer indication that your cult's influence is on the wane than when its merchandise winds up in the bargain bin at your local mall's potpourri-and-sweater-set emporium. We've seen this before, when we came across a basket full of "I Brake for L.Ron" trucker hats at Urban Outfitters two Christmases ago.

And, in a related note, we're still waiting for the Kabbalah Centre to send us our personal 72 Name.