It's not often that big Pharma hands comedy writers a piece of gold as shiny as Procter & Gamble's Intrinsa, the female sex drive patch. But the humorless prigs at the F.D.A. might actually let the air out of our collective Whoopee Cushion by not approving this thing.

So, consider this a plea. Please, we beg of you, F.D.A.: Do not take Intrinsa away from us! We need to see skits on Saturday Night Live and hear Howard Stern go on and on about it. We need hacks to make jokes about your slogan "Touching Lives, Improving Life," and more than anything, we need a celebrity spokeswoman. F.D.A., think of the children, please.

Panel to Review Drug for Low Female Sex Drive [NYT]
Intrinsa Site 'Coming Soon' placeholder page—See, the jokes write themselves! [P&G]