This image was lost some time after publication, but you can still view it here.

Has the LAT suddenly started caring about Hollywood? They've signed up Time (and, for like, fifteen seconds, Entertainment Weekly) columnist/VH1 talking head Joel Stein to write about this thing called "the entertainment industry" that infests much of the paper's subscriber area. Editorial editor Michael Kinsley explains his interest in owning The Business like a Sony exec's indentured servant:

Entertainment, Mr. Kinsley said, is "the local story. It’s also the national story that we ought to own." Just as The Washington Post’s opinion pages cover politics, Mr. Kinsley argued, the Los Angeles Times should do the same for its local industry.

We're anxious to see how this ambitious experiment pans out for the LAT. Of course, if the town doesn't cotton to Stein, they can always throw him in the CalendarLive jail where no one will ever hear from him again.