New York magazine sits down with designer Philippe Starck and real estate-progeny Sam Nazarian to discuss their hotel networking plan and, in the process, we learn that Starck and Nazarian are really doing charity work:

You ve done work for Target and Puma. Is it different designing a product rather than a building?
 A product, you are out of the product, but you must go in. And the product must go in you also. But the goal is the same: how I make life better for my tribe.
How do you?
 By doing the extreme. I make the Target baby bottle for $2 for the poor mother in the suburb of Atlanta. Or I make a boat that cost $300 million. But I never go in the middle. My strategy is like Robin Hood. I work for rich people, they pay the research, and I then take the idea
[Nazarian interjects:] That s where my money goes. R&D for poor people.

These guys are genius! Poor people are a totally untapped market!
Q&A With Designer Philippe Starck [NY Mag]