Newspapers Are Icky
When the Washington Post revealed focus group results suggesting young people aren't necessarily fans of newspapers in their traditional form, editors presumably broke out in cold sweats while simultaneously humping their internet outlets. Editor & Publisher's new online editor, Jesse Oxfeld, weighs in on why online editions are preferred:
[...]I don't pay anything for it, I don't get my hands inky, and I don't clutter my apartment with old papers. And, as papers keep adding more sections in an attempt to be all things to all advertisers, I can read what I want to in the Times without so much as a glance at World Business, Escapes, or Job Market. ("There are basically two choices," my father has said for the last several years. "You can either read The New York Times every day, or you can live the rest of your life.")
Living a life without Escapes? We're totally looking into this.
'Wash. Post' Focus Group Reveals A Shocker: Young People Prefer Newspapers Online [E&P]
