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Velvet Revolver singer and always-recovering superjunkie Scott Weiland savvily suggested that Coke sign him up for an endorsement deal at the World Music Awards in Vegas. Not a bad idea. Coke would get some cred at rehab centers, and Weiland would have someone to pick up the bills the next time he O.D.'s. But Coke's obviously a gateway endorsement, and within a month, Weiland would be signing up with the Kentucky Derby to score a deal to be the face of horse.

[Photo: Open All Night]