Worst Idea Ever: Friendster Magazine

We had to run out and grab a jumbo pack of Depends when we read about Friendster's print manifestation: Me magazine, the latest venture coined by some downtown fashionistas looking to, oh, connect or something. The mag will be published on a quarterly basis and feature a different editor each time — and, predictably, said editor will feature all of their friends in that issue. The magazine's table of contents will even feature a flowchart explaining how featured people are connected. Co-creater Angel Chang says, "We don t like to say it s Friendster," but, um, it totally is. And, just like Friendster, we're betting it'll be mildly interesting for about 30 seconds before it bursts into flames of utter irrelevancy.
Memo Pad [WWD (2nd item)]
