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A reader passes on a bit of terminology that probably escaped the brand research of the marketing geniuses behind Hummer cologne:

Just to add to the ridiculousness of the Hummer cologne: A "hummer" is slang term in the funeral business meaning a really smelly corpse. One can only assume it is the inspiration for the new fragrance.

Why settle for just the unmistakably desperate scent of a small penis when you can smell like the basement of a funeral home? A Hummer man can have it all!