What do you do with your magazine editor when you're paying them tons of money, given them lots of "hot new thing" ink, and need to get them the hell out of the head office? Why, you give them a "lateral" move to your mag's "other media" department.

Two makes a trend, so three must be an avalanche: Keith Blanchard, editor in chief of Maxim since 2000, was kicked upstairs to handle "the creative side of the company's TV, radio and film efforts" when they stole Rolling Stone's Ed Needham last week. Then there's John Buffalo (son of Norman) Mailer, former executive editor of High Times, who was kicked upstairs to be a VP in "film, book, and TV." Greg Gutfield, kicked upstairs at Stuff, is now tasked with "translating the Stuff brand successfully to other broadcast media."

At least Stuff's press release reeks of honesty. "[Gutfield will] be spending a great deal of time lounging in executive suites, swanky bars, swimming pools and yachts, fiddling with scripts and consulting his 'little black book.'" Can you smell the publisher love?