Part of my current magazine-phobia (for which I'm seeking treatment, don't be alarmed) is that I can't figure out what magazines are supposed to be read by which people these days. Fortunately, their advertisers will let us know, reports a spy:

Men's Health has set up a "Stress Buster" event in Union Square which seems to feature massage chairs, T-shirts, and stress relievers. The sponsor is Levitra [Ed. Note: Viagra redux.] It seems the Big Drug Companies have been so busy with boner research that they've forgotten that Men's Health is read primarily by already virile gay 30-somethings.

We see it a little different: Levitra just ponied up to wrest away the gay's brand loyalty to Viagra. You know those gays — once they get a taste for something, they just won't stop spending.