Guess what: people — normal, upwardly mobile, non-trailer-park-living urban-type people — actually like gossip and trash. Though gossip mags have always been associated with chunky women in line at the Piggly Wiggly in Wisconsin, we've always known the truth was different — and now we've got a little bit of proof.

Mediamark Research's annual magazine-reader survey shows interesting results: Us Weekly's readers are wealthier than Vanity Fair's. (Mmm, that's gotta sting up at Conde Nast.) So don't bother calling it a guilty pleasure — there ain't nothing low-class about gossip culture. Hell, watch all the Elimidate you want.

Even better: the survey shows that Real Simple's median household income is a shocking $92,662, which we're pretty sure proves our other favorite theory: rich people are stingy and cheap.
MRI Data Paints Surprising 'Who Reads What' Demographic Picture [Ad Age]