On the catastrophic horror of rising media consumption Ms. Jane Lacher, of MediaVest says it best with one of the most suburban-mom analogies this side of "You're just like your father!" How could she downplay this serious issue?

"Look at it his way," she said. "If I worked at Ben & Jerry's I'd have access to how many fabulous flavors of ice cream. Would I feel overwhelmed by the amount of choice I now have? Absolutely. Am I going to walk away from that? No, because it's friggin' ice cream."

[TV Week]