After endless weeks of hemming and hawing and interviewing (and reportedly more than a few offers), Mediabistro says that Women's Wear Daily has finally filled the media reporter position that, evidently, no one wanted. (WWD lost their ambiguously metrosexual duo of Greg Lindsay (now "freelance") and Jacob Bernstein (now "New York mag") almost simultaneously.) Their new hire, Folio's tender young Jeff Bercovici, certainly doesn't look like a sleazy bastard media reporter; perhaps we've entered a new age, where sweet-seeming fresh-faced Boy Scouts like Bercovici and the NYO's Tom Scocca ply their trade gossip without fundamental destruction to their visage. Or, perhaps they'll both be wrinkled cigar-chomping old men come Labor Day. To them, we recommend an expensive moisturizer and perhaps an ankle-holstered stun gun.

Mr. Bercovici will begin his new "life" on April 26th.
Bercovici on David Pecker [Media Life]
Bercovici on the New York mag sale [Media Life]