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It's the logical evolution, really: after they put iPods in the first class lounges, Virgin Airlines is installing inflight hypnotherapists on the planes themselves. According to their press release of today, hypnosis can make you believe the flight is taking five minutes, or that you're sitting next to Nigella Lawson or Brad Pitt.

Virgin reportedly has further plans to cull their flight attendants from the unemployable wreckage of reality shows. Omarosa will be working the JFK - DC leg beginning next week; Alicia from Survivor 2 will be doing the long flight from Heathrow. Service will reportedly be surly, brusque, and easily insulted.

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From: Elizabeth.Ciresi@fly.virgin.com
Date: Wed, 31 Mar 2004 12:41:04 -0400
To: Elizabeth.Ciresi@fly.virgin.com
Subject: LOOK INTO MY SKIES! VIRGIN ATLANTIC INTRODUCES INFLIGHT
HYPNOTHERAPISTS

EMBARGOED UNTIL 00.01AM 1 APRIL 2004

CONTACT: WENDY BUCK

203 750 2570


LOOK INTO MY SKIES!

VIRGIN ATLANTIC INTRODUCES INFLIGHT HYPNOTHERAPISTS

(Norwalk, CT) March 31, 2004 Virgin Atlantic is delighted to announce that

it plans to introduce Inflight Hypnotherapists to its flights. Inflight

Hypnotherapists (IFHTs) will be available onboard every flight and will be

able to offer a range of different hypnotic services from making passengers

believe the flight lasts only a few minutes to making passengers believe

they are sitting next to their favorite celebrity.

Richard Branson, Chairman of Virgin Atlantic commented:

"Virgin Atlantic always aims to be ahead of the game when it

comes to creative thinking and innovation — from pioneering

Inflight Beauty Therapists to the introduction of Inflight

Meditation. We believe that passengers will be entranced with

this new service. Our IFHTs are fully trained hypnotists able

to offer a wide range of hypnotic therapies from making them

believe they have been upgraded to thinking the person sitting

next to them is their favorite celebrity.

"We are delighted to say that we have the support of the

world's best known Hypnotist — Paul McKenna. Paul has been

instrumental in the recruitment and selection of our IFHTs over

the last few months and we are confident that we have an

exceptional team of mesmerists ready to start swinging their

pendulums."

Paul McKenna, the world's best-known Hypnotist, commented:


"I am delighted to have been involved in this project. Virgin

Atlantic is always at the cutting edge of air travel and with

this new service it can offer passengers the most exciting

opportunities for personal enhancement. I am sure that this

will be a positive experience for every passenger that takes

part."

Hypnosis to be offered by the Virgin Atlantic IFHTs include:

Time flies - The IFHTs will hypnotize passengers to make them feel as

if they are travelling at supersonic speed. Passengers

can feel the thrill of breaking through the sound barrier

and sit back and enjoy the inflight entertainment as

their journey passes in less than half the time!

Sit next to a star - This hypnotic treatment enables passengers to

believe that they are seated next to their favorite

celebrity for the duration of their flight. They can

pass the time swapping recipes with Nigella Lawson,

gazing adoringly at Brad Pitt or being serenaded by Tom

Jones— the choice is down to them.

Feel the Upgrade - This hypnosis takes part at the gate in the

departure area to make passengers believe that they are

going to be travelling in Upper Class. Passengers can

spend the flight imagining that they are enjoying the

Freedom menu, sitting at the onboard bar, enjoying a

massage from the Inflight Beauty Therapist (IFBT) or

sleeping through the flight in the Snooze Zone. For a

supplement passengers can extend their hypnosis to

believe they are picked up in a limo at the end of their

journey!


For reservations call 1-800-862 ?8621 or log onto www.virginatlantic.com

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