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James Truman, editorial director of Conde Nast, announced the launch of a new home-focused shopping mag yesterday. He also hosted a brainstorming session in his office; that session considered new corporate names to replace the now-dated "Conde Nast." Many of these early submissions seem unwieldy, but so far the short list includes:

* Shopping Whore & Co.
* We're Selling People Selling Things Without Selling Anything Ourself, LLC
* If We Can't Publish Pink, At Least We'll Publish Green
* Let Remnick Handle The Precious Writers, Our 17 Other Mags Will Actually Make Money
* More Pictures, Less Words, Inc.
* There's Money In This Advertorial!
* The Parisians Are Right: America Is a Nation of Ignorant Product-Hungry Fat People, Let's Run With That

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FOR IMMEDIATE RELEASE
March 10, 2004

COND NAST PUBLICATIONS TO CREATE HOME VERSION OF LUCKY and CARGO

Cond Nast Publications is developing a new magazine that will be a home-focused version of the shopping magazines Lucky and Cargo, it was announced today by James Truman, Editorial Director of Cond Nast Publications. The new magazine will be supervised editorially by Truman, who also developed Lucky and Cargo.

This format has been very successful with readers, as Lucky and Cargo have both demonstrated, Truman said. A new magazine that uses this approach to the way readers think about their living spaces their apartments, their lofts, their houses is a natural extension.

More details about the magazine s production schedule are still under development, although it is expected to launch at some point in 2005. No editor or publisher has yet been named.

Cond Nast Publications, Inc., currently publishes eighteen magazines. It is a subsidiary of the Advance Magazine Group, which includes Cond Nast Publications, Fairchild Publications, Parade Publications, Golf Digest Companies, the Cond Nast Bridal Group and CondeNet.