Is it just me, or is this a particularly foul time for PR people who want things?

I had a hard time picking an actual winner for this week's Most Illing-est Press Release Competition. After considering the "Flora the African Elephant retires from the circus with Miss USA and other celebrities" story (blech) that Page Six adored so much, I'm going with the Anastasia & Chopard release for the diamond-encrusted tweezers. Yes, these tweezers, valued at $2000 each, were made for the Best Actress nominees at the Oscars.

Our congratulations to Dennery Marks Public Relations for their coup. I gagged.

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ANASTASIA & CHOPARD CREATE DIAMOND TWEEZERS EXCLUSIVELY FOR BEST ACTRESS NOMINEES
February 2004

Affectionately referred to as the Queen of Eyebrows and Star Plucker by her elite Hollywood clientele, Anastasia has achieved icon status and her salon is a virtual temple to the perfectly arched eyebrow. This year, Anastasia and Chopard have joined together to create the ultimate luxury: personalized diamond tweezers. An 18kt white gold chain and heart-shaped Happy diamond dangles from Anastasia s signature pink tweezers.

The diamond tweezers, valued at $2000 a piece, will be given to each of the Best Actress nominees, and each actress will be given the opportunity to donate the tweezers to be auctioned off for charity at a later date. The name of each nominee is engraved on each Happy diamond heart on these one-of-a-kind works of art.

Anastasia s loyal celebrity following includes: Charlize Theron, Penelope Cruz, Jennifer Lopez, Madonna, Julia Roberts, Marcia Gay Harden, Lara Flynn Boyle, Naomi Campbell, Kim Cattrall, Cindy Crawford, Faith Hill, Heidi Klum, Lucy Liu, Debra Messing, Rene Zellweger, Kelly Preston, Claudia Schiffer, Jada Pinkett Smith, Sharon Stone, Reese Witherspoon, Jennifer Garner and Oprah Winfrey.

For more information please call:

Dennery Marks Public Relations
(310) 788-0263
lizdennerymarks@aol.com

Chopard
Stephanie Labeille
(917) 403-8468
slabeille@chopard.com