This week's New Yorker found one of our favorite stupid obsessions: the freaks who are sponsoring a $2500-prize competition to name their nasty lamb-hut at St. Mark's and Third Avenue. We were thinking "What to Barf Up as You Party Next Door at Continental," but I hear that's taken.

New Yorkish has a nice list, including "The Restaurant That Now Owns the Space Where They Used to Make Some of the Best Pizza in Manhattan."
Name This Joint [NY'er]
13,000 Names to Choose From [New Yorkish]