To Do: Ignore PR Pitches
Some PR people don't really understand that the 90s are over. (Well, it IS Lizzie Grubman's birthday party tonight, so who can tell what the cultural mood is?) But witness this demand just received:
The below interview was done yesterday with the Publisher & CEO of RAZOR Magazine. In it, he makes some VERY strong, valid points about the direction of the men's magazine category, specifically titles such as GQ, Playboy, and Penthouse. This is EXCELLENT media gossip! You must take a look and post this up on your site right away! - Wendy Coleman, RAZOR Magazine [phone deleted]
Full Feature Interview: Adrants

Okay, listen, Wendy. Your publisher Richard Botto is pretending he's new on the cellblock and he has to go all ballistic and break some chairs over the heads of the scary Aryan Magazine Gang to make a point. That's a super impulse, and we encourage that Oz-like behavior. And of course we'd all like to see Botto wrestle GQ's editor Jim Nelson in the showers. But I'm afraid Botto's going to have to be a little more extreme; mocking Penthouse, Esquire, and GQ for becoming a bit more laddish doesn't really raise any eyebrows. Boring PR schemes get ignored, Wendy, no matter how strenuously you demand they be paid attention to. So go slip Botto some meth and set him loose on Maxim founder and superfreak Felix Dennis, and then we'll talk. Old Felix will make Botto his bitch but fast.
