Media Bubble: Did You Get the Memo About Memos?

· At Rolling Stone, publisher Robert Gregory mocked ad sales numbers at Maxim. Then he went to work for Maxim. For some reason people think this is a scandal. Uh, isn't that what you do at mags — trash the competition, then hop to it when you get a better offer? [Keith Kelly]
· Howard Fendrich, AP sportswriter, confesses to being the leaker of the (hideously outdated) AP sports rolodex. [Romenesko]
· ESPN launches espn360. No, sadly, not a mag devoted to Anderson Cooper in baseball uniforms: it's all athlete lifestyle porn all the time. [Greg Lindsay (2nd item)]