Today Matt Drudge, the undisputed news king of the internet, reported (in his all-caps house style) that "DRUDGE PASSES MSNBC IN AMAZON INTERNET RANK."

In the graph below: Drudge Report traffic (in red) vs. MSNBC traffic (in blue), according to Amazon's Alexa service.

This image was lost some time after publication.

Well, yes. Drudge now pulls more visitors than MSNBC. But, isn't it really more a case of "She stoops to conquer"? The real question is: what the hell is going on with MSNBC's traffic? Was it just the hideous redesign?

(Incidentally, Gawker's traffic is measure on this graph in white. Heh.)
Alexa Traffic rank: MSNBC [Alexa]
Alexa Traffic rank: Drudge [Alexa]