Ack! The awful hateful word "masstige" is snowballing.

From today's NY Times article about stupid fig-scented candles which are evidently all the rage among the sad sort of people who buy scented candles: "We saw that there were candles selling for $35 and up," Mr. [Kenneth T.] Stevens said. 'And we saw candles selling for between $5 and $10. We went after that white space in between 'mass' and 'prestige.' We call it 'masstige.'"

I'm sorry, shouldn't 'masstige' be something one rubs on the chafed udders of cows?
Hot Item Smells Like a Fig [NYT]