amNewYork, the newsprint equivalent of TV in the classroom, has finally arrived. The free morning daily's marketing plan: treat mohawked L-train riders like Walmart-working Middle Americans. AmNewYork's publisher says of his rehashed-wire-feed advertising circular, "[People] don't particularly need vast autobiographical tracts by self-indulgent writers with a point of view."

amNewYork's strange assault on the magazine culture of "the kids today" might be a new development in anti-hip; just bore the people into looking at your ads. Maybe that's an ingenious marketing plan no publisher has thought to try yet? Really, amNewYork's idea that people under 40 in Manhattan don't read newspapers is ridiculous — for starters, perhaps amNewYork missed that whole internet thing?
New Papers Hope Free and Brief Will Attract Younger Readers [NYT]