The 18 to 34 set will be targeted by a new free daily newspaper, amNew York, to be given out at subway stops. We can already see its discarded ad-heavy pages littering Bedford Avenue. "Right now, there are young people in this city who are not reading newspapers," says editor Alex Storozynksi in the Observer. Sure, but your advertisers should know that both of those readers work at McDonald's. "I want them to find out what's going on in their world and in their city," Mr. Storozynksi says in Newsday. Mr. Storozynksi, who evidently does believe that children are the future, estimates that nearly half — wow, half! — of the newspaper's pages will contain articles written by its "two reporters assigned to cover the city."
amNew York's Top Editor Named [Newsday]
Zuckerman Gets Old Tabloid Guy to Run the News [Observer]