Back in May, New York magazine began squelching — or spreading — rumors that its owners, Primedia, were thinking of selling the property. And back in July, publisher Alan Katz left New York to launch the forthcoming Cargo, and bigtime bigwig publisher Larry Burstein took over. That move also seemed calculated to indicate that Primedia wasn't planning on selling the magazine... particularly in a year when ad revenue was down 20%.

But Primedia — also publisher of National Hog Farmer, incidentally — has finally pimped New York back out on its corner. And so begins an endless PR process similar to the life-crushingly drawn-out Vivendi sale. Could everyone please please turn to the nearest billionaire mogul and make him buy New York immediately? Thanks!
Selling New York [NY Post]