In the freshest incarnation of viral marketing, young foxy women are paid to party hearty all night. These women are the new secret agents at the forefront of a brand launch. Fake flirting, they distribute free cocktails in nightclubs, hopefully addicting consumers to a new product — just like your friendly schoolyard weed dealer. The partying employees are pragmatic, of course. Says one: "Guys try to bullshit girls all the time — not that they're promoting liquor, but they use liquor to promote themselves." Word.

Perhaps I too have been an unsuspecting victim of viral marketing. Ever since I met that guy at Asseteria last Sunday I've had this intense hankering to purchase Magnum condoms.
Bottoms Up [NY Observer]