Clay Aiken: Shock and Awe Campaign
Todd "I am not Clay Aiken's Agent" Headlee — previously discussed here — is a busy Clay Aiken fanboy. His latest memo, which has spread over the internet faster than Paris Hilton's legs, proclaims a coordinated — and evidently recording company-sanctioned — assault on editors at YM, SEVENTEEN, CosmoGirl, Teen People, and Teen Vogue.
"An Assignment From RCA Via ToddVenice - Please Read!!!!!!
PLEASE POST ON ALL BOARDS EVERYWHERE — VERY IMPORTANT!!!
Hi Everyone -
Okay, I have been given our first assignment directly from the RCA publicity department and I need you all to get ready to "Shock & Awe". I'm talking about an all out air assault on 5 specific teen magazines on which RCA needs to get feature stories inside or even better get Clay on the cover. Now, read carefully because this has to be done methodically and with a bit of chutzpah so as to not look "organized" or set-up —- so use some common sense when writing your letters to these magazine editors. We have to start out slow and build to the "Shock & Awe" campaign by say mid-week next week. Why do you want to see Clay on your favorite teen magazine you ask? Because he just came out on the cover of EW and he looked so awesome! Not to mention that sexy ROLLING STONE cover. What's with these teen magazines? Don't they know we need our Clay fix? You get the idea."
"So, we are going to concentrate on 5 major teen magazines to start off with. Don't worry; RCA isn't only going to focus on the "Teen" market. They are just giving me assignments to take to the fans in phases —- this being "The Teen Phase". The 5 magazines are:
YM, SEVENTEEN, CosmoGirl, Teen People, and Teen Vogue
We need to focus on e-mails, faxes, and regular mail. Those of you who live in the New York or Los Angeles area who want to make phone calls to the magazine offices that would be great too. The important thing to remember is that this has to be SPACED OUT so it doesn't look like it's a planned air raid. I warned RCA that the sound they would be hearing next week is e-mail servers crashing and fax machines begging for more paper. However, they cautioned that we should start out slowly, building early in the week, so that by the end of the week the magazines are agreeing to do a feature story on Clay or put Clay on the cover just to get us to stop - LOL. The idea is to make these magazines think that these requests from the fans are a direct result of this latest EW cover featuring Clay. You could also mention that you were at the AI concert in ___________ and he has become your new favorite artist. Again, be creative in your e-mails, faxes, and letters. Put yourself in the head of a regular fan of any artist, and try not to come off as the super-savvy, highly intelligent, superstar making Clay fan that I know you are - but the teen magazines don't need to know that. Here are the mailing addresses, fax numbers, and e-mail addresses for each of these magazines. The list of contact numbers, and fax numbers isn't as complete as I would like, but I wanted to get this off to you all as soon as I could. I know how resourceful you Clay fans are, and I have no doubt that you will figure out the best contacts for these magazines in the event they aren't on this list. So, come on everybody, make Clay proud. Let's show RCA that we are up to any assignment they want to send our way. The question is, will these magazines be able to survive the onslaught of The CLAYnation? You have your assignments.Do your thang!
[Deleted: a two page list of editors. Duck and cover, sisters.]