A reader writes, re: the Chuck Klosterman review below:
"1. what does beigeist mean?
2. why does Ames use it three times in this essay?
3. why does Ames seem seem nearly to be the only one ever to use it, and over and over again?"

Then, a follow-up to the questions:
"I had presumed that it was a German term, ie 'Bei' meaning something in German and 'Geist,' meaning 'spirit.' But my friend [J]... seems to have figured it out for me: beigeist as in the color beige, as in 'beigeocracy' that being the color of evil. Near as I can tell, it is a term used (coined?) by Ames to describe anyone of Manhattany/LA-ey media ilk or other forces of bourgeois mediocracy. Says [J]:

"I am pleased to inform that I didn't until I looked it up on Google. Near as I can figure, it's some sort of hipster slang used to slap those who march in lockstep with "beige" corporate America. Starbucks is mentioned often, perhaps because lattes are beige, as is the Gap (chinos?), and the Washington Post, which makes no sense at all because it's black and white and read all over. And let's get one thing straight, I may cash The Man's checks, but I don't drink his lattes. There's no Starbucks in this town, but if there were I would order the worker's drip coffee, not the oppressor's espresso drinks. I am wearing Gap chinos, but they're from the sale rack and five years oldREVOLUTION!"