Lloyd Grove, soon to start a new gossip column at the New York Daily News, knows he is up against Mort Zuckerman, the paper's proprietor. W magazine quotes a former NYDN employee: "First, he wants you to write about his friends. And second, he doesn t want you to write about his friends." Grove's diplomatic take: "Mort has told me, and I really appreciate it, that his role in the production of my column will be to open his Daily News and read it." Which, I'm sure, is much the same as Zuckerman promised to the half dozen editors he's run through in the ten years the real estate tycoon has owned the Daily News.
Lloyd Almighty [W via Romenesko]