A reader reports that dermatology king Jonathan Zizmor (he of the ubiquitous subway ads) has a son, Adam, who markets a drink called "SkinCola." Says Adam, "Not that it doesn't help the skin; it is not for acne. It says that nowhere. It's more of a beverage that makes you feel better about yourself." Makes you feel better about yourself...sounds very San Franciscan...I'm a little suspicious. Reading further: clinicians say it very closely, if not identically, resembles water. A-ha! Not that it matters. I have my own beverage to make myself feel better about...myself. It very closely, if not identically, resembles a martini.
Body: is it all wet? [MSNBC via Protocols]
A drink claims to be skin deep [Newsday via Protocols]
SkinCola.com