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Choire says that these signs have been popping up all over Manhattan. "The weird thing about New York," an out-of-town visitor said to me several months ago, "is that no one here has 'normal' ambitions. You never meet people who want to work in mid-level management and have a house in the suburbs with the white picket fence. Everyone here is plotting to be a Fortune 500 CEO, or a famous novelist, or a movie star." I'd say that's definitely true for people of a certain age. "You're not going to be famous" is probably the single most depressing thing you could say to most people under the age of 35 in Manhattan.