In case you missed the Rake's interview with SPY co-founder and Studio 360 host Kurt Andersen, I'll summarize:
The Rake: Spy, Spy, Spy.
Andersen: Yes, Spy.
The Rake; Spy, Spy...Spy?
Andersen: Well, Spy. Spy Spy, and then Spy. But Spy.
The Rake: Really? So, Spy Spy Spyyyyyy, Spy?
Andersen: "Spy," he said ironically.
There's also something about a SPY retrospective with co-founder Graydon Carter (he of geometric haircut.)
Q&A with Kurt Andersen [The Rake via Romenesko]