Speaking of bizarre branding exercises, Pony (the shoe company) has recruited porn superstar Jenna Jameson to hawk sneakers. Sex sells, and explicit sex really sells. "It's the rebelliousness factor, a nonconformist attitude," Come Chantrel of the Firm (Pony's artist-management agency) said. "By being involved with porn stars, it brings an edge."
Pony adds to its maverick image [NYT]