Pony and porn stars
Speaking of bizarre branding exercises, Pony (the shoe company) has recruited porn superstar Jenna Jameson to hawk sneakers. Sex sells, and explicit sex really sells. "It's the rebelliousness factor, a nonconformist attitude," Come Chantrel of the Firm (Pony's artist-management agency) said. "By being involved with porn stars, it brings an edge."
Pony adds to its maverick image [NYT]