We had a little joke a couple of weeks ago about San Francisco gossip columnists writing pieces on Craig Newmark, the founder of Craig's List. So I nearly spewed my 10 AM martini all over my laptop when I saw this line in an article about Richard Riordan's new paper, the LA Examiner:

On the journalistic front, there's a shrewd piece by Chris Nolan on Internet celebrity Craig Newmark...
 Strong reflection of Riordan in new Examiner [LATimes via Ken Layne]