Yes, there are some people foolish or brilliant enough to launch new magazines during an advertising recession. The WSJ catalogs...

Yes, there are some people foolish or brilliant enough to launch new magazines during an advertising recession. The WSJ catalogs them. Maer Roshan's Radar is the most interesting: a celebrity magazine which dishes the dirt [Vanity Fair and the rest are in the pockets of the Hollywood PRs] and reports reliably [unlike the supermarket tabs].
But Tina Brown, Maer's boss on Talk, has her doubts. There's some truth here, and some explaining away of the ultimate failure of Talk, but she says: "The big, traditional, commercial magazine launch is a very antediluvian beast. If I was to do Talk again, I would do it on the Web."
Spunky Magazine Editors Buck Odds With Some New Magazines [Wall Street Journal]