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Yesterday, DreamWorks issued a press release praising the opening day sales for Shrek 2, which set the rather arcane box office record for a "midweek opening of an animated feature." Thanks for the info, DreamWorks! We were tossing and turning all night, wondering if you had a better Wednesday than Finding Nemo. Hopefully we'll open the trade papers this morning and see a full-page ad declaring, "DreamWorks is thrilled to report the hours of kundalini yoga have finally paid off! We actually got our own dicks in our mouths!" This, of course, would include a picture of DW head Jeffery Katzenberg executing the maneuver that so few actually pull off without severe spine damage.

Naturally, the THR found this newsworthy enough to recycle into a "story."