This image was lost some time after publication, but you can still view it here.

Sir Richard Branson is joining the crowded reality show field of eccentric billionaires torturing hopefuls on-camera for a tiny fraction of their fortunes. According to the website for The Billionaire: Branson's Quest For The Best, the maverick Virgin founder will take "young would-be billionaires on a whirlwind tour of the world" where they'll "relive some of Branson's own business and personal dilemmas."

The show's application asks aspiring Bransonites to "Tell us about your last great idea." We've got one! Let's take The Apprentice and do it on Fox, but with a crazy British guy with good hair instead of an egomaniac modelizer with a ridiculous combover!